Facebook contests are a great way to induce participation among fans and to increase fan engagement. Even though many businesses spend a lot of time and effort on Facebook contests, most of them do not get the results that they were looking for. The main problem is that most businesses try to create generic contests to attract the users of Facebook, which is never a good idea. Your fans may have something similar, but not all Facebook users. The fans that you have would have experienced your services or brand and therefore they are easier to connect. Through contests, you are trying to entice Facebook users who may be unaware of your brand and therefore will perceive your brand in a different manner. To run a successful Facebook contest you will need to create a contest that will engage both, your fans and other Facebook users. Here are a few tips that you should consider while creating a Facebook contest for your brand.
- Tip #1: Offer a prize that is relevant and enticing
Ensure that the prize that you offer to the winners of the contest is relevant to your brand. You can offer free services or products, discounts, a chance to be featured or possibly the option to provide inputs on your upcoming product. Giving away prizes that have no relevance to your produce or services is never a good idea.
- Tip #2: Carefully select your entry method
Your entry method should be decided by the goals of the contest. If you are trying to increase brand awareness, you can opt for the simple ‘enter and win’ contests. Such contests will get more hits than contests that require more effort to participate. If you want to opt for something unique, you should conduct a creative contest. Such contest will attract participants and users who are interested in creative contests.
- Tip #3: Follow Facebook guidelines and policies
Facebook regularly updates its guidelines and policies. You would not want to end up on the bad side of Facebook by creating contests that are against their policies. Ensure that you read the guidelines for creating contests carefully before you create and launch the contest.
- Tip #4: Use third party app for the contest
You will require third party applications to run contests on Facebook. If you want to meet all the promotional guidelines of Facebook, you will require using to a third party app for your contest. Some features that you should look for in the third party app to run your contest are discussed below.
- Mobile capabilities: Opt for a third party app that is compatible with mobile phones. An increasing number of Facebook users are now accessing the social media site through their mobile devices. Therefore, if you want more participation in your contest, opt for an app that has mobile capabilities.
- Flexibility: Pick an app that provides you the option to customize all aspects of the contest. If you have restrictions on the things you can customize, you may not be able to achieve the results you are after.
- Price: You can find third party apps that help run contests in a wide price range. Pick an app that fits your budget and provides you with the features you need to run the contest.
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