The constant pressure to increase your social media presence and convince people to like your Facebook page can become exhausting. The best way to increase your views, is to make people want to like your page, instead of convincing! With these simple tips, your Facebook page will become a hub for your customers to interact with you, your business, and each other!
Take Photos, Encourage Tagging
Go where the people are! Whether it’s an event you’re hosting or just a night at the restaurant, take photos of customers enjoying themselves (with their permission of course) and upload them to your Facebook page. Once the photos are there, encourage your customers to tag themselves. While taking the photos, hand out business cards with your Facebook link on them and remind people that the photos will be uploaded shortly, and they’re more than welcome to tag them. This not only racks up likes from customers, but shows others on Facebook that you have a relationship with your customers. Snap some photos and watch the likes roll in (and the tags!).
Recruit From Facebook
If you’re looking for a new hire or an intern, recruiting from Facebook can be a clever way to not only find someone to fill the spot, but get some likes in the process. Fans will share the postings with friends who are looking for jobs across different social networks. Your company gets exposure, and, hopefully, your position gets filled with a qualified candidate. Doing this also encourages people to return to your Facebook page often, looking to see if new jobs have opened up.
Try Getting Real-Life Likes
Take your Facebook page to the streets! There are all kinds of technologies available to connect users to your page at events, meetings, or anywhere. By asking customers to scan QR codes to get discounts or input their opinions while they’re in your store or workplace allows them to automatically like your page via mobile and while they’re thinking about it. Real-life interactivity has become a huge social media fad, and it’s a great way to engage customers.
Hold Contests
By creating online contests for fans to enter, only after they’ve liked your page, you’re enticing them with the possibility of something free- whether it’s a coupon, naming the newest dish, designing a new company shirt, or becoming your next spokesmodel, customers love to feel involved in the companies they enjoy. They’ll also share the contest with friends, especially is sharing is part of the competition. This allows your page maximum exposure and your fans a chance to interact.
Engage Your Fans
Aside from offering them freebies or discounts, simply engage with your fans by asking questions, or responding when they post on your wall. By posting creative, interesting content and then commenting on it when fans do, you’ll create a conversation, which in turn creates a community that fans want to belong to, and trust in your company. Asking for opinions on new meals in your restaurant, or asking what’s missing from the menu can spark a conversation that not only improves your business, but your social media presence.
Engaging Facebook fans and gaining more can be a difficult task, but by being a little creative and a lot social media savvy, it’s not impossible. If all else fails, just try the tactics laid out by web comic The Oatmeal, and you should be good to go.
Adriana Borges manages Estância Churrascaria, a Brazilian steakhouse located in Austin, Texas. Meats of all kinds are brought and sliced directly at the customers table during this unique dining experience, as well as offering a full salad bar and extensive wine list.
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